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Cleanish Skin
Project Type
Creative Direction
Date
November 2021
Price
$35,000 annually (contracted)
This is the skincare company that started it all. Founded on the idea of meeting in between “clean” and conventional beauty products, this was the manifesto of my many years in beauty. Aimed to be the highest quality, most affordable and inclusive, I worked this brand from all angles as the creative director.
I wanted to make inclusivity live within the packaging (which was also biodegradable) by using multiple skin tones. Someone different for each product. I wanted everything about the brand to reflect the beauty of clean luxury - rich colors, unique photography, sumptuous language.
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