Rise; The Experience

This was a secondary project for a longer term client. She had the vision of launching a lifestyle brand that could rival Goop or Poosh, but make it accessible. She started with candles, produced by the brand, but ultimately desired to expand into all kinds of projects. The aesthetic needed to pair well with her initial brand, but bring life and color to it (as the initial brand was a classic black and white).
This was a full spectrum branding project including brand style guide, logo (though ultimately it was redesigned) and packaging mock-ups (also redesigned).